Disclaimer:
The Manufacturer’s Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Dealer sets final price.
1Dealer Discount applied to everyone
Meet the 2024 Ford F-150 Lariat, a premium pickup truck engineered to deliver capability, comfort, and refined styling that sets it apart on the road and at the job site.
- 3.5L PowerBoost Full-Hybrid V6 engine with 10-speed automatic transmission
- Premium B&O Unleashed Sound System by Bang & Olufsen
- Heads-Up Display for enhanced visibility and convenience
- Wireless Charging for mobile devices
- Lariat Black Appearance Package with black exterior badging and grille
- Leather-Trimmed Bucket Seats with second row heated seating
- Equipment Group 502A High with enhanced comfort features
- 20 Gloss Black Painted Aluminum Wheels
- Mobile Office Package with console worksurface
- Extended Chrome Running Boards
- Dual Exhaust with black tips
- SYNC 4 with Connected Navigation and enhanced voice recognition
- Body-color front and rear bumpers with matching door handles
- Partitioned lockable rear storage
- Memory seat and pedal positions
This F-150 Lariat delivers an impressive balance of efficiency and performance with its PowerBoost hybrid powertrain, achieving 22 mpg city and 24 mpg highway. The commanding black exterior creates a sophisticated presence, enhanced by distinctive styling elements including black taillamp bezels, the matte black tailgate F-150 decal, and gray box side accents that underscore its premium character.
Inside, the Lariat provides a genuine luxury environment. Heated and ventilated leather-trimmed bucket seats adjust to your preferences with memory settings, while the console worksurface transforms your truck into a mobile office. The dual-zone climate control maintains comfort for driver and passenger independently, and the heads-up display keeps essential information at eye level without distraction.
Technology integration is seamless with SYNC 4 featuring enhanced voice recognition and connected navigation. The B&O Unleashed Sound System delivers concert-quality audio for your daily commute or long-haul drives. Wireless charging keeps your devices powered throughout the day, while remote keyless entry and illuminated entry enhance convenience.
The truck's 4WD capability combined with a 7,400 lbs GVWR payload package positions this F-150 as both a practical work vehicle and a refined personal transportation choice. The 20 gloss black aluminum wheels, extended chrome running boards, and carefully coordinated black and body-color exterior elements create a cohesive, upscale aesthetic.
This 2024 F-150 Lariat represents Ford's commitment to combining workhorse capability with genuine premium comfort and technology. We invite you to visit our showroom to experience this truck's commanding presence and meticulously appointed interior firsthand.